Ok so i have been doing pages and pages of brain storming with pen and paper however I need to get it all online so here is some of the ideas of come up with. in no particular order and none are particularly outstanding.
T/A: Adults? (to be confirmed!)
Insight: the kiwi culture of binge drinking. doing funnels etc as fast as you can etc.
*looking into what teenagers really do when theyre drinking. Drinking to get drunk? How are they drinking?
**shot gunning drinks. **funneling drinks **sculling drinks
~idea of supplying a bomb to these teens and knowing that they have the means to get their hands on the fuse. You give them a box of beers and all they need is the funnel and the next day they could be dead.
*important to retain the colloquial language of new zealanders. Because were addressing new zealanders.
~idea of as kiwi as your 1st day out fishing. 1st day at school. and your first funnel.
~idea: ARE YOU SUPPLYING THE KIWI CULTURE?
~idea of feeding the young. A funnel hanging over a young growing sappling.
*retaining the kiwi feel .. D.I.Y. in making a funnel? However do not want to have it too homage. Parody or any thing like that.
~idea in that however .. D.I.Y. IT'S IN OUR DNA. D.I.Y. IT'S IN OUR BLOOD. hmmm
(the d.i.y. its in our dna thing however is off the Mitre 10 ad. could be an interesting parody????
**first eye point of view style ad. Along the lines of the music video by Prodigy 'Smack my bitch up'. http://vodpod.com/watch/2481681-prodigy-smack-my-bitch-up-uncensored
~No real ideas around this however .. also would require it to be a TVC.
~Perhaps he acts like a adult throughtout the ad and then throws up before looking in the mirror. And in the mirror we see a pimply teenager.
I actually quite like this idea .. its just as a TVC im not sure if its appropriate for this project.
Could show the ridiculous nature of binge drinking. Comparing it to binge drinking on say lemonade. People funneling a new age energy drink? Not sure about this idea .. a bit far fetched. **
"kiwi ingenuity isn't lost on the youth"
image of a pipe, a funnel and then some tape. then the line - kiwi ingenuity. From father to son.
**idea of a kit set? hmmmm. Really need to get some of these ideas in.
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