http://www.youtube.com/watch?v=cZ9yRhCiLfA
Above is the link to the youtube video of the TVC.
John Kirwan was a New Zealand figure well respected who fronted as the face of Depression New Zealand. This is such a powerful ad almost purely because of the confronting of stereotypes which it does so succesfully. John Kirwan is considered one of New Zealands best All Blacks, a man of great respect and one who seems to embody the kiwi male identity. However he suffered from depression. Something which most kiwi 'blokes' would consider something which only the weak would suffer from.
Still no real colloquial terms are used.. however it does use the idea of the typical kiwi bloke and New Zealand landscape to great success.
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